Nutrition Diagnostics are at the forefront of health - adopting a scientific and holistic approach to healing. Their unique formula for restoring health is built on the back of blood chemistry analysis. This approach allows them to objectively measure the health of their clients by viewing their nutrient, mineral, vitamin and metabolic imbalances, and then correcting these imbalances. Nutrition Diagnostics deals with complex, scientific subject matter, and as such, they previously struggled to effectively communicate to their audience. Our approach was to distil complex subject matter into simple language so that it could be better understood. We are doing this across a range of different mediums and channels including; website, landing pages, blog articles, email marketing, social media and tactile media.

Social media management

The social media strategy for Nutrition Diagnostics revolved around ‘scaleable content’. Full length blog posts were broken down into multiple social media posts - each one articulating complex subject matter in simple language. Nutrition Diagnostics social media is not purposed to sell their supplements, but rather to educate and enlighten its followers on all matters of health and nutrition. Nutrition Diagnostics’ social media serves one purpose; to benefit and deliver value to the audience.

Custom design

We created multiple template designed especially for social media. Each template serves a unique purpose. Direct quotes are designed to establish authority. The ‘did you know’ series is designed to capture the curiosity of the audience. Carousel posts are designed with accompanying iconography that mimic those featured on the website.

Brochures & eBooks

We created eBooks and brochures for several of Nutrition Diagnostics’ supplements. As with all of Nutrition Diagnostics content, delivering value to the reader was paramount, and complex subject matter was distilled into simple terms with visual aids.

Photography

One of our primary objectives with Nutrition Diagnostics was to humanise the brand. We felt that photography played an important role in achieving this. Liaising with a photographer, we conducted a photoshoot featuring Nutrition Diagnostics supplement range. We deliberately took these against the backdrop of a kitchen to give the audience a sense of how seamlessly the supplements would translate into their daily lives.